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Cambridge Global Food Security

An Interdisciplinary Research Centre at the University of Cambridge

Studying at Cambridge


Dr Lili Jia

Dr Lili Jia

Research Associate, Department of Engineering


Lili Jia focuses on strategising sustainable behavioural transitions in manufacturing and consumer demand. Her work seeks to gain insights into social, economic and environmental trade-offs in decision-making with interdisciplinary methods. She identified the limits of carbon tax policy in mitigating carbon emissions in industries by integrating potential environmental impacts into economic behaviour analysis. Her PhD thesis introduced farm structure into household economic behaviour analysis and deepened the understanding of the potential impacts of land policy innovation. She is interested in quantifying social, economic and environmental trade-offs in behavioural changes for improving business performance.

Subject groups/Research projects

Food and Health:

Departments and Institutes

Institute for Manufacturing:

Research Interests

Behavioural transition, sustainability, health, experimental economics, machine learning


food waste ; Environmental economics ; environmental policy ; dietary public health

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