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Cambridge Global Food Security

An Interdisciplinary Research Centre at the University of Cambridge


Lili Jia focuses on strategising sustainable behavioural transitions in manufacturing and consumer demand. Her work seeks to gain insights into social, economic and environmental trade-offs in decision-making with interdisciplinary methods. She identified the limits of carbon tax policy in mitigating carbon emissions in industries by integrating potential environmental impacts into economic behaviour analysis. Her PhD thesis introduced farm structure into household economic behaviour analysis and deepened the understanding of the potential impacts of land policy innovation. She is interested in quantifying social, economic and environmental trade-offs in behavioural changes for improving business performance.


Behavioural transition, sustainability, health, experimental economics, machine learning

Research Associate, Department of Engineering
Dr Lili  Jia
Not available for consultancy


Departments and institutes: 
Person keywords: 
food waste
Environmental economics
environmental policy
dietary public health

Members Sorted by Specialty

Plant Biology

Food Lanscapes

Infectious Diseases


Political Economy

Global Governance

Supply Chains

Land Resources

Food and Health


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