Read more at: Meet Dr Lili Jia
Meet Dr Lili Jia
1 November 2018
Lili Jia wants to change people’s behaviour without them even realising. She knows that what we eat is influenced by a complex mix of factors, and that sometimes knowledge of what we should eat doesn’t translate to what we actually consume. She’s found a way to interact with big influencers through her role at Cambridge’s Centre for Industrial Sustainability. Her aim is to make the better choice – for health and for the environment - easier to make.